TR Calibration is rebranding to remove customer confusion to ensure our customers can receive a wide range of technology services and solutions we have to offer across Test and Measurement, Communications & Safety and Satellite Communications. We are proud to introduce ourselves as TechRentals, Calibration & Sales business unit.
TechRentals, a leader in providing technology solutions through its 50-year history, proudly announces the launch of its new branded identity. The move is not just a change in appearance but a strategic decision to unite the collective business units under a cohesive brand that reflects the company’s evolution and commitment to customers.
Since its inception 50 years ago, TechRentals has been at the forefront of calibration and rental for the technology solutions industry. From humble beginnings to becoming a trusted name in the areas it operates, the company has continuously evolved to meet the dynamic needs of its customers. The rebrand is a testament to the rich history and the forward-looking approach that has defined TechRentals and its employees throughout its journey.
Why Now?
In the ever-evolving landscape of technology, TechRentals recognises the need to adapt and unify its various business units. The decision to refresh the brand is driven by the desire to present a consolidated and harmonised image that reflects the company’s diverse offerings and capabilities.
What We Stand For – Brand Messaging
Vision: Unlocking the potential of technology, empowering our customers to achieve their goals with access to leading solutions and support.
Mission: Our experienced team, united in its passion for delivering technology solutions that make a real difference.
These statements encapsulate TechRentals’ commitment to being a catalyst for technological solutions and a partner in the success of its customers.
Enhanced Customer Experience
The rebranding effort is more than just a visual transformation. It is a strategic initiative to enhance the customer experience. TechRentals is poised to become a one-stop-shop for a wide variety of applications and services: Calibration, Test and Measurement, Communication and Safety and Satellite Communications solutions.
By consolidating these services under one umbrella, TechRentals aims to streamline the customer experience, providing a comprehensive suite of solutions to meet the diverse needs of businesses and professionals.
Looking Ahead
TechRentals is excited about this new chapter and the opportunities it brings. The refreshed brand reflects the company’s commitment to innovation, customer satisfaction, and staying at the forefront of technology solutions. The unified approach will not only strengthen internal cohesion but also provide customers with a seamless and integrated experience.
